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Battlegrounds of the '90's: even in an oversaturated market situation, using the right targeting strategy will win the war; credit card free-for-all -
Even in an oversaturated market situation, using the right targeting strategy will win the war Credit Card Free-for-all You might think the last ......(Continue Reading) Recent trends in the profitability of credit card banks
Trends in the profitability of credit card banks are examined. It is demonstrated that despite interest rate reductions, the waiver of annual fees and the greater use of rebate programs, these banks c...(Continue Reading)Giving credit where credit is due: Wall Street fuels consumer debt binge
Investment bankers raised $50 billion in bonds backed by credit card loans in 1996, fueling more credit card solicitations, and doubling consumer credit ......(Continue Reading)Advanta Corp. names new leader of credit card unit
SPRING HOUSE, Pa.--(BUSINESS WIRE)--Oct. 17, 1996-- James J. Allhusen to lead unit upon Robert A. Marshall's retirement Advanta Corp. (NASDAQ:ADVNB;ADVNA) ......(Continue Reading)Top Credit Card Banks Choose RMT's RADAR RiskManager; First USA and Advanta to Gain Strategic Advantage Through Better Measurement And Forecasting Of Risk
BERKELEY, Calif.--(BUSINESS WIRE)--Nov. 25, 1996--First USA Inc., and Advanta Corp., two of the nation's largest credit card banks, have installed ......(Continue Reading)
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